Simon Vreeman will present the story of VanMoof, a dutch bike company that is trying to take the world by storm thanks to their innovative product and strategy. Being a challenger brand, VanMoof had to learn fast, adapt & evolve to grow. That’s why, Simon will share some key learnings, strategies, and tactics about customer acquisition, conversion, and retention that have worked best for them en route to their goal of disrupting the industry and reaching 1 million customers within the next 5 years.