In SEO, a single, “universal truth” can be hard to find. Also, official statements put out by Google often (intentionally?) leave a lot of room for interpretation and speculation. Plus, it’s not uncommon for findings to be embellished or overstated in conversation, and then passed on unchecked. It’s high time for hard facts! Bastian delivers exciting and somewhat unexpected results fresh out of the Peak Ace test laboratory, debunking some common myths and challenging your assumptions.

Bastian will cover the following:
– Hidden content (via CSS/JS), tab switches and “Read more”… are these (still) problematic – or not?
– How does Google interpret and deal with post-rendered content in the overall context of a page?
– Everything you need to know about the new Evergreen Googlebot
– Why are iFrames not dead yet?
– And much more …

Speaker: Bastian Grimm – Director Organic Search – Peak Ace AG

Conference in english