JP Sherman is a fifteen+ year veteran of Search, Findability and Competitive Intelligence. JP works as the Search & Findability Manager for the Red Hat Customer Portal. His responsibility is to bridge the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform. Starting in the US Army’s Special Operations Command as a Psychological Operations Specialist. He spearheaded efforts to use search to disseminate information about malaria prevention and humanitarian de-mining efforts in south-east Asia. Since then, he found a natural talent to connect data, behavior, search and findability to bring actionable changes and value to Paramount Studios, Skechers, Dewalt and Red Hat