{"id":6327,"date":"2019-11-25T15:33:41","date_gmt":"2019-11-25T14:33:41","guid":{"rendered":"https:\/\/www.search-y.fr\/fr\/?post_type=workshops&p=6327"},"modified":"2019-11-27T13:30:21","modified_gmt":"2019-11-27T12:30:21","slug":"workshop-seo-technique","status":"publish","type":"workshops","link":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-seo-technique\/","title":{"rendered":"Workshop SEO Technique"},"content":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire en SEO Technique avec Mathieu Chartier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)<\/strong><\/span><\/p>\n

\"\"<\/a><\/strong><\/span><\/p>\n

 <\/p>\n

Objectifs :<\/strong><\/span><\/p>\n

Acqu\u00e9rir les derni\u00e8res techniques en r\u00e9f\u00e9rencement naturel<\/span><\/p>\n

Am\u00e9liorer la visibilit\u00e9\u00a0de son site web sur les moteurs de recherche\u00a0<\/span><\/p>\n

Date :<\/strong><\/span><\/p>\n

6 f\u00e9vrier 2020<\/span><\/p>\n

Lieu :<\/strong><\/span><\/p>\n

Paris Bercy<\/span><\/p>\n

Formateur :<\/strong><\/span><\/p>\n

Mathieu Chartier est consultant webmarketing (SEO, r\u00e9seaux sociaux) et consultant technique depuis plusieurs ann\u00e9es. Il est le fondateur de l’agence Internet Formation. Mathieu Chartier est \u00e9galement l’auteur d’un grand nombre de livre sur le r\u00e9f\u00e9rencement web : \u00ab\u00a0Techniques de r\u00e9f\u00e9rencement web : audit et suivi SEO aux \u00c9ditions Eyrolles, le guide complet des r\u00e9seaux sociaux aux \u00c9ditions First…<\/span><\/p>\n

 <\/p>\n

Programme\u00a0<\/strong><\/span><\/p>\n

Module 1 – Matin<\/span><\/strong><\/p>\n

Introduction<\/span><\/strong>
\nRappels, G\u00e9n\u00e9ralit\u00e9s et d\u00e9finitions<\/span><\/p>\n

Pr\u00e9paration du r\u00e9f\u00e9rencement web : la d\u00e9couverte des mots cl\u00e9s<\/span><\/strong>
\nChoix des mots et expressions cl\u00e9s<\/span>
\nOutils d’aide \u00e0 la d\u00e9couverte de mots cl\u00e9s<\/span>
\nPrincipe et notion de \u00ab\u00a0longue tra\u00eene\u00a0\u00bb<\/span><\/p>\n

Optimisation du crawl et de l’indexation<\/span><\/strong>
\nGoogle et le MobileFirst<\/span>
\nPlan de site (Sitemap)<\/span>
\nProtocole PubSubHubbub et flux RSS<\/span>
\nPilotage du crawl et de l’indexation (Robots.txt,etc.)<\/span>
\nUtilisation des outils pour webmasters (SearchConsole…)<\/span><\/p>\n

Module 2 – Apr\u00e8s-midi<\/span><\/strong><\/p>\n

Techniques d’optimisation du r\u00e9f\u00e9rencement web<\/span><\/strong>
\nCrit\u00e8res on-page et off-page<\/span>
\nGestion des noms de domaines et fichiers<\/span>
\nGestion du netlinking<\/span>
\nM\u00e9tadonn\u00e9es et balises HTML pour le SEO<\/span>
\nURL rewriting et .htaccess<\/span>
\nOptimisation de la vitesse dechargement (PageSpeed)<\/span>
\nOptimisations pour mobile<\/span>
\nR\u00f4le de l\u2019accessibilit\u00e9 web avec le SXO<\/span>
\nAutres crit\u00e8res d’optimisation<\/span><\/p>\n

Les autres mani\u00e8res de renforcer sa visibilit\u00e9<\/span><\/strong><\/p>\n

Extraits enrichis (Richsnippets,OpenGraph,TwitterCards) et donn\u00e9es structur\u00e9es<\/span>
\nR\u00e9f\u00e9rencement local sur Google et Bing<\/span>
\nR\u00e9f\u00e9rencement par actualit\u00e9s (GoogleNews…)<\/span>
\nR\u00e9f\u00e9rencement des fichiers (PDF,images,Docx…)<\/span>
\nSEO et SMO<\/span>
\nASO : r\u00e9f\u00e9rencement des applications<\/span><\/p>\n

L’avenir du r\u00e9f\u00e9rencement web…<\/span><\/strong><\/p>\n

 <\/p>\n

Formation \u00e9ligible aux financements des OPCO pour les entreprises et ind\u00e9pendants (except\u00e9 CPF)<\/span><\/strong><\/p>\n

Un pack au tarif pr\u00e9f\u00e9rentiel est disponible comprenant l\u2019acc\u00e8s \u00e0 la formation le 6 f\u00e9vrier et au salon Search Y le 7 f\u00e9vrier 2020<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire en SEO Technique avec Mathieu Chartier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)   Objectifs : Acqu\u00e9rir les derni\u00e8res techniques en r\u00e9f\u00e9rencement naturel Am\u00e9liorer la visibilit\u00e9\u00a0de son site web sur les moteurs de recherche\u00a0 Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : Mathieu […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\nWorkshop SEO Technique - Search Y Paris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-seo-technique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop SEO Technique - Search Y Paris\" \/>\n<meta property=\"og:description\" content=\"Participez \u00e0 une formation compl\u00e9mentaire en SEO Technique avec Mathieu Chartier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)   Objectifs : Acqu\u00e9rir les derni\u00e8res techniques en r\u00e9f\u00e9rencement naturel Am\u00e9liorer la visibilit\u00e9\u00a0de son site web sur les moteurs de recherche\u00a0 Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : Mathieu […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-seo-technique\/\" \/>\n<meta property=\"og:site_name\" content=\"Search Y Paris\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-27T12:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2020.search-y.fr\/wp-content\/uploads\/2019\/11\/bouton-reservez1-e1574678484931.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-seo-technique\/\",\"url\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-seo-technique\/\",\"name\":\"Workshop SEO Technique - 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