{"id":6346,"date":"2019-11-25T15:46:30","date_gmt":"2019-11-25T14:46:30","guid":{"rendered":"https:\/\/www.search-y.fr\/fr\/?post_type=workshops&p=6346"},"modified":"2020-01-15T13:34:36","modified_gmt":"2020-01-15T12:34:36","slug":"workshop-social-media","status":"publish","type":"workshops","link":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/","title":{"rendered":"Workshop Social Media"},"content":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire sur le social media avec Mounira Hamdi le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)<\/strong><\/span><\/h3>\n

<\/h3>\n

 <\/p>\n

\"\"<\/a><\/h3>\n

 <\/p>\n

Objectifs :<\/span><\/strong><\/p>\n

D\u00e9velopper une strat\u00e9gie social media efficace<\/span><\/p>\n

Date :<\/span><\/strong><\/p>\n

6 f\u00e9vrier 2020<\/span><\/p>\n

Lieu :<\/span><\/strong><\/p>\n

Paris Bercy<\/span><\/p>\n

Formateur :<\/span><\/strong><\/p>\n

Consultante en Marketing Digitale ind\u00e9pendante, Mounira Hamdi contribue \u00e0 faire vivre des projets toujours plus innovants en partageant son exp\u00e9rience au sein de plusieurs \u00e9v\u00e9nements dont elle est l\u2019auteur. Co-organisatrice des conf\u00e9rences Labcom, coordinatrice europ\u00e9enne pour les Webdays, \u00e9galement intervenante professionnelle au sein de grandes \u00e9coles, Mounira Hamdi se passionne chaque jour pour ses deux m\u00e9tiers.<\/span><\/p>\n

\u00a0<\/span><\/strong><\/p>\n

Module 1 \u2013<\/span><\/strong><\/p>\n

Introduction
\nEnjeux et \u00e9tat des lieux
\nCartographie des outils
\nD\u00e9finir les objectifs de sa strat\u00e9gie<\/p>\n

\u00c9tendre sa communaut\u00e9 sur les r\u00e9seaux sociaux
\nComment innover sur les r\u00e9seaux sociaux (UGC, e-commerce, etc), les bonnes pratiques
\nAppr\u00e9hender les r\u00e9seaux sociaux verticaux
\nD\u00e9velopper une strat\u00e9gie de contenu adapt\u00e9e pour lier le on et le offline
\nMesurer les impacts de sa pr\u00e9sence sur les m\u00e9dias sociaux<\/p>\n

Module 2 \u2013<\/span><\/strong><\/p>\n

Crise, fake news et e-r\u00e9putation : comment s’y prendre
\nLes impacts sur l\u2019image et la communication de l\u2019entreprise
\nD\u00e9velopper un dispositif de veille sur le Web
\nCollecter, analyser et diffuser les flux d’information
\nOutils et m\u00e9thodes pour se pr\u00e9parer et anticiper les sujets sensibles<\/p>\n

 <\/p>\n

Formation \u00e9ligible aux financements des OPCO pour les entreprises et ind\u00e9pendants (except\u00e9 CPF)<\/span><\/strong><\/p>\n

Un pack au tarif pr\u00e9f\u00e9rentiel est disponible comprenant l\u2019acc\u00e8s \u00e0 la formation le 6 f\u00e9vrier et au salon Search Y le 7 f\u00e9vrier 2020<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire sur le social media avec Mounira Hamdi le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)     Objectifs : D\u00e9velopper une strat\u00e9gie social media efficace Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : Consultante en Marketing Digitale ind\u00e9pendante, Mounira Hamdi contribue \u00e0 faire vivre […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\nWorkshop Social Media - Search Y Paris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Social Media - Search Y Paris\" \/>\n<meta property=\"og:description\" content=\"Participez \u00e0 une formation compl\u00e9mentaire sur le social media avec Mounira Hamdi le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)     Objectifs : D\u00e9velopper une strat\u00e9gie social media efficace Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : Consultante en Marketing Digitale ind\u00e9pendante, Mounira Hamdi contribue \u00e0 faire vivre […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Search Y Paris\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-15T12:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2020.search-y.fr\/wp-content\/uploads\/2019\/11\/bouton-reservez1-e1574678484931.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/\",\"url\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/\",\"name\":\"Workshop Social Media - Search Y Paris\",\"isPartOf\":{\"@id\":\"https:\/\/2020.search-y.fr\/fr\/#website\"},\"datePublished\":\"2019-11-25T14:46:30+00:00\",\"dateModified\":\"2020-01-15T12:34:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/2020.search-y.fr\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workshop Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2020.search-y.fr\/fr\/#website\",\"url\":\"https:\/\/2020.search-y.fr\/fr\/\",\"name\":\"Search Y Paris\",\"description\":\"La conf\u00e9rence sur le Search Marketing \u00e0 ne pas manquer en 2020\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2020.search-y.fr\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Workshop Social Media - Search Y Paris","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/","og_locale":"fr_FR","og_type":"article","og_title":"Workshop Social Media - Search Y Paris","og_description":"Participez \u00e0 une formation compl\u00e9mentaire sur le social media avec Mounira Hamdi le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)     Objectifs : D\u00e9velopper une strat\u00e9gie social media efficace Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : Consultante en Marketing Digitale ind\u00e9pendante, Mounira Hamdi contribue \u00e0 faire vivre […]","og_url":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/","og_site_name":"Search Y Paris","article_modified_time":"2020-01-15T12:34:36+00:00","og_image":[{"url":"https:\/\/2020.search-y.fr\/wp-content\/uploads\/2019\/11\/bouton-reservez1-e1574678484931.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/","url":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/","name":"Workshop Social Media - Search Y Paris","isPartOf":{"@id":"https:\/\/2020.search-y.fr\/fr\/#website"},"datePublished":"2019-11-25T14:46:30+00:00","dateModified":"2020-01-15T12:34:36+00:00","breadcrumb":{"@id":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/2020.search-y.fr\/fr\/"},{"@type":"ListItem","position":2,"name":"Workshop Social Media"}]},{"@type":"WebSite","@id":"https:\/\/2020.search-y.fr\/fr\/#website","url":"https:\/\/2020.search-y.fr\/fr\/","name":"Search Y Paris","description":"La conf\u00e9rence sur le Search Marketing \u00e0 ne pas manquer en 2020","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2020.search-y.fr\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/workshops\/6346\/"}],"collection":[{"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/workshops\/"}],"about":[{"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/types\/workshops\/"}],"author":[{"embeddable":true,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/comments\/?post=6346"}],"version-history":[{"count":14,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/workshops\/6346\/revisions\/"}],"predecessor-version":[{"id":6905,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/workshops\/6346\/revisions\/6905\/"}],"wp:attachment":[{"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/media\/?parent=6346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/categories\/?post=6346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2020.search-y.fr\/fr\/wp-json\/wp\/v2\/tags\/?post=6346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}