{"id":6368,"date":"2019-11-25T17:04:44","date_gmt":"2019-11-25T16:04:44","guid":{"rendered":"https:\/\/www.search-y.fr\/fr\/?post_type=workshops&p=6368"},"modified":"2019-11-25T17:18:29","modified_gmt":"2019-11-25T16:18:29","slug":"workshop-web-analytics","status":"publish","type":"workshops","link":"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-web-analytics\/","title":{"rendered":"Workshop Web Analytics"},"content":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire en Web Analytics avec S\u00e9bastien Monnier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)<\/span><\/h1>\n

 <\/p>\n

\"\"<\/a><\/span><\/h2>\n

 <\/p>\n

Objectifs :<\/strong><\/span><\/p>\n

Piloter le search avec Google Analytics <\/span><\/p>\n

B\u00e2tir le monitoring de vos KPI <\/span><\/p>\n

Mesurer les indicateurs usuels<\/span><\/p>\n

Date :<\/strong> <\/span><\/p>\n

6 f\u00e9vrier 2020<\/span><\/p>\n

Lieu :<\/strong> <\/span><\/p>\n

Paris Bercy<\/span><\/p>\n

Formateur : <\/strong><\/span><\/p>\n

S\u00e9bastien MONNIER est fondateur et directeur de l\u2019agence de search et web analytics Woptimo. S\u00e9bastien Monnier est notamment ancien responsable du support Google Analytics et membre de l\u2019\u00e9quipe Search Quality.<\/span><\/p>\n

 <\/p>\n

Programme<\/strong><\/span><\/p>\n

Module 1 – matin<\/strong><\/span><\/p>\n

– Conna\u00eetre pr\u00e9cis\u00e9ment les d\u00e9finitions des principales notions de Google<\/span>
\nAnalytics (sessions, sources de trafic) et leur mode de calcul<\/span>
\n– Savoir utiliser les rapports avec utilisation des filtres et de diff\u00e9rents modes<\/span>
\nde visualisation (exercices et manipulation)<\/span>
\n– Savoir reconna\u00eetre un \u00e9l\u00e9ment suivi d’un non suivi gr\u00e2ce \u00e0 la console du<\/span>
\nnavigateur<\/span><\/p>\n

 <\/p>\n

Module 2 – apr\u00e8s-midi<\/strong><\/span><\/p>\n

– Savoir cr\u00e9er des segments simples et avanc\u00e9s<\/span>
\n– Utiliser des segments pour faire des analyses de contenu ou de parcours<\/span>
\n– Savoir comment interpr\u00e9ter une donn\u00e9e et \u00e9viter des biais d’analyse et<\/span>
\nd’interpr\u00e9tation<\/span><\/p>\n

Formation \u00e9ligible aux financements des OPCO pour les entreprises et ind\u00e9pendants (except\u00e9 CPF)<\/strong><\/span><\/p>\n

Un pack au tarif pr\u00e9f\u00e9rentiel est disponible comprenant l’acc\u00e8s \u00e0 la formation le 6 f\u00e9vrier et au salon Search Y le 7 f\u00e9vrier 2020\u00a0<\/strong><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Participez \u00e0 une formation compl\u00e9mentaire en Web Analytics avec S\u00e9bastien Monnier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)     Objectifs : Piloter le search avec Google Analytics B\u00e2tir le monitoring de vos KPI Mesurer les indicateurs usuels Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : S\u00e9bastien MONNIER […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\nWorkshop Web Analytics - Search Y Paris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-web-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Web Analytics - Search Y Paris\" \/>\n<meta property=\"og:description\" content=\"Participez \u00e0 une formation compl\u00e9mentaire en Web Analytics avec S\u00e9bastien Monnier le 6 f\u00e9vrier 2020 \u00e0 Paris Bercy (veille de Search Y)     Objectifs : Piloter le search avec Google Analytics B\u00e2tir le monitoring de vos KPI Mesurer les indicateurs usuels Date : 6 f\u00e9vrier 2020 Lieu : Paris Bercy Formateur : S\u00e9bastien MONNIER […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Search Y Paris\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-25T16:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2020.search-y.fr\/wp-content\/uploads\/2019\/11\/bouton-reservez1-e1574678484931.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-web-analytics\/\",\"url\":\"https:\/\/2020.search-y.fr\/fr\/workshops\/workshop-web-analytics\/\",\"name\":\"Workshop Web Analytics - 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