Predicting User Intent in Site-Search Using Machine Learning

Salle New York - cycle en anglais

Speaker: John Paul Sherman – Manager of Search & Findability – Red Hat

Most organizations that have site-search still rely on a “plug and play” strategy. The experience gap between the major search engines and site-search is getting further apart. As the SEO industry focuses on optimizing for intent, I will talk about using mostly open-source technologies to build an intent detection project for the Red Hat Customer Portal & how you can use that experience to deliver better results to humans looking for information on your site.

Machine Learning SEO