Investing in paid media will bring the clicks, but won’t necessarily convert visitors into customers. Unlocking the power of Conversion Rate Optimisation (CRO) on your site can help you get more conversions from the traffic you already have. In this session Shahina Meru will share her expertise on how to use CRO strategies to create relevant experiences post click to drive conversions, resulting in higher conversion rates, lower CPAs, higher ROAS and in turn increased overall revenue.
Speaker : Shahina Meru – Senior Manager Conversion Rate Optimisation – Merkle Inc
Conference in English