Shahina is a Senior Conversion Rate Optimisation Manager at Merkle Inc., a global, award-winning performance marketing agency. She is very passionate about consumer psychology, CRO, and user experience, and has been working with a multitude of companies across verticals to drive successful digital optimisation strategies. She is a regular speaker at conferences around the world such as AdWorld Experience, SMXL, SEMRush Marketing Show, as well as being a guest lecturer at many educational institutions.