Senior Manager Conversion Rate Optimisation at Merkle Inc
Shahina is a Senior Conversion Rate Optimisation Manager at Merkle Inc., a global, award-winning performance marketing agency. She is very passionate about consumer psychology, CRO, and user experience, and has been working with a multitude of companies across verticals to drive successful digital optimisation strategies. She is a regular speaker at conferences around the world such as AdWorld Experience, SMXL, SEMRush Marketing Show, as well as being a guest lecturer at many educational institutions.
Investing in paid media will bring the clicks, but won’t necessarily convert visitors into customers. Unlocking the power of Conversion Rate Optimisation (CRO) on your site can help you get more conversions from the traffic you already have. In this session Shahina Meru will share her expertise on how to use CRO strategies to create […]