Jérémy Lacoste

Jérémy Lacoste

Acquisition Manager - Waisso

SEA : the new channel for addressing affinity audiences ?

Salle Genève- cycle francophone

What if the switch from Adwords to Google Ads is more than a signal? By abandoning the term “Words”, doesn’t Google want to indicate that its platform is not only structured around semantic corpora? For the last 2 years, multiple signals have been feeding the management and targeting of campaigns: customer data – retargeting – […]