Introduction
8 h 30 min - 8 h 45 min

Discours d’ouverture
8 h 45 min - 9 h 00 min

What’s new at Google about crawling, indexing, SEO & Javascript Frameworks – MARTIN SPLITT (GOOGLE)
9 h 00 min - 9 h 40 min

Google Algorithms vs Google Penalties Explained – KASPAR SZYMANSKI (SEARCH BROTHERS)
9 h 40 min - 10 h 20 min

Pause
10 h 20 min - 10 h 40 min

Search Engines are evolving, so are optimization methods – BASTIAN GRIMM (PEAK ACE)
10 h 40 min - 11 h 20 min

Predicting User Intent in Site-Search Using Machine Learning – JP SHERMAN (REDHAT)
11 h 20 min - 12 h 00 min

How to boost your SEO using Keyword GAP Analysis – LUKASZ ZELEZNY (SEO.LONDON)
12 h 00 min - 12 h 30 min

Pause déjeuner
12 h 40 min - 13 h 40 min

SEO In A Queryless World – GENNARO CUOFANO (WORLDLIFT.IO)
13 h 40 min - 14 h 00 min

Multichannel Strategy & Data – DAN SAUNDERS (INGENUITY DIGITAL)
14 h 00 min - 14 h 20 min

How to diagnose a traffic drop and indenfify the remedy – HELEN POLLITT (AVENUE DIGITAL)
14 h 20 min - 15 h 00 min

Experience Feedback : VANMOOF – Reaching 1 million customers in 5 years – SIMON VREEMAN (VANMOOF)
15 h 00 min - 15 h 20 min

Voice Search in 2020 : Is it Helping Those Who Need in Most ? – JO TURNBULL (AUTHORITAS)
15 h 20 min - 15 h 40 min

Pause
15 h 40 min - 16 h 00 min

The Art of Driving Clicks with Enriched Snippets
16 h 00 min - 16 h 30 min

The Future of Digital Marketing or : what happens when everything has been fixed on your websites ? – JONO ALDERSON (YOAST)
16 h 30 min - 17 h 10 min

Semantic SEO – DIXON Jones (INLINKS.net)
17 h 10 min - 17 h 30 min
How the rise in Google's Knowledge Graph and Entity Recognition is influencing all aspects of search and why SEOs need to get on

How to Build Better Links & Get A Competitive Advantage With Data-Driven Content – JAMES BROCKBANK (DIGITALOFT)
17 h 30 min - 17 h 50 min

How Location and Language Impact SEO – CINDY KRUM (MOBILE MOXIE)
17 h 50 min - 18 h 30 min

Discours de clôture – PHILIPPE YONNET (SEARCH Y)
18 h 30 min - 18 h 40 min

Fin du programme
18 h 40 min - 18 h 45 min